editor_mius@manarat.ac.bd +880 2 5500 0000
ISSN 1815-5754 (print) e-ISSN 2414-6773 (online)
Home About MIUS Journals Researchers Editorial Board Submission Author Guidelines Contact

Consumer attitude towards the perception of online shopping: A study on Gulshan area of Dhaka

Sumaiya Alam Trisha

Publication type
Journal Article
Article type
Research Article
Volume, issue
Volume 7, Issue 1 (May 2025)
Pages
47–55
DOI
Not assigned yet
Keywords
Download PDF

Abstract

Online shopping is a renowned substance around the world. Bangladesh is close to this phenomenon. Numerous online shopping sites or shops have already been established. This study explores the overall consumer attitude towards the perception of online shopping in Dhaka City. Online shopping is in a race with traditional shopping. The study reveals that the main favorable attitudes of consumers are searching online products, detailed descriptions of products, and time spent on online shopping, whereas unfavorable attitudes are delivery time of the products, price of shopping goods, trust and security, and quality products of shopping goods. The study suggests delivery time should be reduced, the price of shopping goods should be reasonable, trust and security should be enhanced, and quality products should be ensured.

References

  1. Ahn, T., Ryu, S & Han, I, ‘The impact of the online and offline features on the user acceptance of internet shopping malls’, Electronic commerce research and application, 3, 405-420 (2004)
  2. Barkhi, R. and Wallace, L. (2007)“The impact of personality type on purchasing decision in virtual stores”, Information Technology Management, Vol. 8 No. 4, pp. 313-30.
  3. Bhatnagar, A., Misra,S and Rao, RH (2000) ‘On risk, convenience and internet shopping behavior’, Association for Computing Machinery. Communication of the ACM; Nov 2000 43,ii,ABI/IN FORM Global pg.98. ISSN (P): 1815-5754, ISSN (E): 2414-6773 Volume 7(1), 2025, www.mius.manarat.ac.bd Chowdhury, M.F.E &Hossain, M.S (2013), ‘A Theory-based Model for explaining consumer shopping acceptance of the e-stores in Bangladesh’, International Journal of Economics & Social Science. (2013). Chuleeporn Changchit, (2006) “Consumer Perceptions Of Online Shopping”, Issues in Information Systems, Volume VII, No. 2, pp.177-181.
  4. Flavian, C., & Guinalíu, M. (2006). Consumer trust, perceived security and privacy policy. Industrial Management andData Systems, 106, 601–620.
  5. Gaski, John E. and Michael J. Etzel (1986), “The Index of Consumer Sentiment Toward Marketing,” Journal of Marketing, 50, 71–81
  6. Gurau, C., Ranchod, A & Hackney R, ‘Internet transactions and physical logistics: Conflict or Koo, D.M., Kim, J.J. and Lee, S.H., (2008), “Personal values as underlying motives of shopping online”, Asia Pacific Journal of Marketing and Logistics, vol. 20, no. 2, pp. 156-173. th Laudon, K.C. and Traver, C.G., (2009), E-Commerce Business. Technology. Society, 5 edition, Prentice Hall, New Jersey.
  7. Lee, MKO and Turban E L (2001), ‘A trust model for consumer internet shopping’, International Journal of Electronic Commerce 6, pp 75-91,2001.
  8. Lian, J. W., & Lin, T. M. (2007). Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types. Computersin Human Behavior, 24, 48–65.
  9. Liang, T P. & Huang, J S, (2011) An empirical study on Consumer Acceptance of Products in Electronic Markets: A transaction cost model’, Decision Support Systems, 24,29-45.
  10. Littler, D., & Melanthiou, D. (2006). Consumer perceptions of risk and uncertainty and the implications for behavior towards innovative retail services: The case of Internet banking. Journal of Retailing and Consumer Services, 13, 431–443.
  11. Liu, C., Arnett, K., Capella, L., and R Beatty (1997). Websites of the Fortune 500 comp anise: facing customers through home pages, Information & Management 31, 335-345.
  12. Miyazaki, A. D., & Fernandez, A. (2001). Consumer perceptions of privacy and security risks for online shopping. Journal of Consumer Affairs, 35, 27–44.
  13. Monsuwe, T.P.Y., Dellaert, B.G.C. and Ruyter, K.D (2004)“What derives consumers to shop online? A literature review”, International journal of Service Industry Management, Vol. 15, No.1, pp. 102-21. Pachauri M (2002), ‘Researching online consumer behavior: Current position and future perspectives’, Journal of Customer Behavior (2002)1, pp 269-300.
  14. Shim, S., Eastlick, M. E., Lotz, S. L., & Warrington, P. (2001). An online pre-purchase intentions model: The role of intention to search. Journal of Retailing, 77(3), 397-216. 1.
  15. Szymanski, David M and Hise, Richard T (2000), ‘E-satisfaction: An initial examination’, Journal of retailing, 76 (3), 309-322.
  16. Todd, P.A. and Jarvenpaa, S,L (1997)“Consumer reaction to electronic shopping on the world wide web,” Journal of Electronic commerce, Vol. 1 No.2 pp. 59-88. Van, der, Heijden, H. (2004)“User acceptance of hedonic information system”. MIS Quarterly, Vol. 28 No. 4, pp. 695-704.
  17. Vesterby, T. and Chabert, M. (2001) E-marketing, Viby J, Jyllands-Posten Erhvervsbogklubb Wang, CC., Cheng CA & Jiang JC, ‘the impact of knowledge and trust on E-Consumer’s Online Shopping Activities: An empirical study’ Journal of Computers, Vol 4, No.1, January 2009.
  18. Wee, K.N.L. &Ramachandra, R, (2010) ‘Cyber buying in china, Hongkong and Singapore: tracking the who, where, why and what of online buying’, International Journal of Retail & Distribution Management, vol-28, no.7,pp 307-16.